Dentsu: Senior QA Analyst – Paid Social

The Senior QA Analyst – Paid Social at Dentsu plays an essential role in ensuring the reliability, accuracy, and quality of digital platforms that drive paid social advertising campaigns. This position is focused on validating complex workflows, testing automation scripts, and ensuring applications meet both client requirements and organizational quality standards. By analyzing test results, identifying issues, and ensuring proper resolution, you will directly contribute to the success of global campaigns and client satisfaction.

In this role, you will be actively involved in the full QA lifecycle, from test planning and estimation to execution and defect management. You will work closely with project managers, developers, and digital marketing teams to ensure effective test coverage, including functional, negative, and exception scenarios. The job offers opportunities to deepen expertise in digital advertising technologies while applying QA best practices to paid social environments.

This is a career-defining opportunity to join Dentsu’s digital transformation journey, where innovation, creativity, and quality intersect. As a Senior QA Analyst, you will not only deliver reliable testing solutions but also enhance processes, contribute to automation strategies, and strengthen Dentsu’s reputation as a leader in the digital marketing industry.

Roles & Responsibilities

• Develop and execute accurate test cases based on detailed requirements, ensuring functionality is validated across workflows.

• Participate in test planning sessions to identify scope, requirements, and effort estimation for upcoming releases.

• Follow and enforce QA best practices across all testing functions to maintain consistency and precision.

• Ensure optimal test coverage, including positive, negative, and exception scenarios, to minimize risks.

• Log, track, and manage defects effectively, ensuring timely resolution and root cause identification.

• Execute and analyze automation test scripts, ensuring proper validation of campaign workflows.

• Collaborate with cross-functional teams to ensure deliverables are clearly defined and quality expectations are met.

• Maintain up-to-date knowledge of QA methodologies, tools, and organizational policies for continuous improvement.

• Document project deliverables and testing processes to ensure transparency and clarity for stakeholders.

• Support knowledge sharing within the QA team by contributing insights and process improvements.

Requirements & Eligibility

• Bachelor’s degree in Computer Science, Engineering, or a related field with a strong understanding of QA principles.

• 4–6 years of professional experience in software testing, preferably in digital marketing or advertising domains.

• Strong knowledge of QA methodologies, testing processes, and defect lifecycle management.

• Ability to design and execute effective test cases while ensuring comprehensive coverage.

• Familiarity with automation testing tools and scripting for validating paid social workflows.

• Excellent analytical and problem-solving skills with a detail-oriented approach.

• Strong communication and collaboration skills for working across cross-functional teams.

• Ability to adapt to fast-paced digital environments and evolving client requirements.

• Knowledge of digital advertising workflows, especially paid social platforms, is a strong advantage.

• Self-driven mindset with a focus on continuous improvement and process efficiency.

Expected Salary

For the Senior QA Analyst – Paid Social role at Dentsu in Chennai, professionals with 4–6 years of experience can expect a salary in the range of ₹8 LPA to ₹12 LPA, depending on expertise and domain knowledge. This aligns with industry standards for mid-level QA roles in the digital advertising sector. Additional benefits often include skill development programs, exposure to global campaigns, and opportunities for career growth within Dentsu’s global network.

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