Dentsu: Associate Business Analyst Trainee

Job Description:

Dentsu, a global leader in digital marketing and performance advertising, is inviting fresh graduates to join as Associate Business Analyst Trainees. This program is designed to provide hands-on exposure to digital marketing analytics, campaign management, and performance tracking. Trainees will work with a wide range of brands—from e-commerce to international BFSI, OTT, and Ed-Tech—helping to analyze campaign effectiveness, provide actionable insights, and contribute to strategic marketing initiatives. The program focuses on practical learning, mentorship, and on-the-job certification, allowing trainees to gain valuable experience in a dynamic digital environment.

As a Business Analyst Trainee at Dentsu, you will assist in defining marketing campaigns, tracking performance metrics, and executing data-driven insights to optimize campaign outcomes. You will be exposed to multiple facets of marketing, including creative copy review, channel exploration, competitor research, and campaign performance measurement. This role offers a unique opportunity to understand the end-to-end lifecycle of marketing campaigns while developing analytical and strategic thinking skills that are essential for a career in performance marketing and business analytics.

The program is ideal for ambitious graduates who are eager to learn, adapt, and grow in the fast-paced world of digital marketing. Dentsu provides a structured learning environment, global exposure, and opportunities for full-time conversion based on performance, making it a launchpad for a rewarding career in marketing analytics and strategy.

Roles & Responsibilities:

• Assist in strategic campaign planning and ensure alignment with business objectives and target audiences.

• Support the end-to-end execution of marketing campaigns across search, social media, and digital platforms.

• Conduct market research and competitor analysis to identify trends and provide actionable insights.

• Collaborate with creative teams to evaluate ad content and optimize messaging for higher engagement.

• Assist in tracking key performance indicators (KPIs) and analyzing campaign results to inform strategy.

• Document campaign processes, results, and learnings to support team knowledge sharing.

• Participate in training sessions, workshops, and certification programs offered during the internship.

• Collaborate with cross-functional teams to ensure timely delivery of analytics and reporting outputs.

• Support data-driven decision-making by analyzing metrics and preparing actionable reports.

Requirements & Eligibility:

• Graduate (2021–2024) in any discipline from a recognized university.

• Strong analytical skills and ability to interpret data for actionable insights.

• Basic understanding of digital marketing concepts, including SEO, social media, and paid campaigns.

• Excellent written and verbal communication skills for collaboration and reporting.

• Eagerness to learn, adapt, and work in a fast-paced, dynamic environment.

• Familiarity with MS Office and basic data analysis tools.

• Team-oriented, detail-focused, and proactive in problem-solving.

• Passion for digital marketing, campaign analytics, and performance measurement.

Expected Salary:

This is a paid internship for six months, with stipend offerings based on program and performance. Exceptional performers may be offered full-time positions upon completion, with no probation period, providing an accelerated path to a career in digital marketing and business analytics.

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