Google: Digital Business Marketing Apprenticeship

Job Description

The Digital Business Marketing Apprenticeship at Google offers a unique opportunity to gain hands-on experience in the dynamic field of digital advertising. As an apprentice, you will develop a comprehensive understanding of digital ad platforms, online campaigns, and troubleshooting for ad accounts. This role is designed for individuals eager to learn and grow in the digital marketing landscape, providing a solid foundation for a career in this field.

Throughout the apprenticeship, you will collaborate with various teams to drive product and partnership solutions. You will learn business development by addressing leads from new and existing clients, acting as an account coordinator and facilitator. This experience will enhance your ability to manage client relationships and contribute to the growth of Google's advertising products.

Additionally, the program emphasizes the application of AI-based solutions for digital advertising, aiming to enhance productivity and innovation. You will develop knowledge of existing and emerging advertising products, understanding how users and clients interact with them. This exposure will equip you with the skills to analyze data and derive insights, identifying opportunities for clients and agencies.

Roles & Responsibilities

1. Develop Knowledge on Digital Ad Platforms: Gain expertise in various digital advertising platforms, understanding their functionalities and how they contribute to successful online campaigns.

2. Collaborate with Teams: Work closely with cross-functional teams to drive product and partnership solutions, ensuring alignment with business objectives.

3. Business Development: Address leads from new and existing clients, acting as an account coordinator and facilitator to foster business growth.

4. Data Analysis: Analyze data to derive insights, identifying opportunities for clients and agencies to optimize their advertising strategies.

5. AI Integration: Learn to apply AI-based solutions in digital advertising, enhancing productivity and innovation within campaigns.

6. Client Interaction: Develop skills in managing client relationships, understanding their needs, and delivering tailored advertising solutions.

7. Campaign Management: Assist in the planning, execution, and optimization of online advertising campaigns, ensuring they meet client objectives.

8. Performance Tracking: Monitor campaign performance, providing regular updates and recommendations for improvements.

9. Market Research: Conduct research to stay informed about industry trends, competitor activities, and emerging technologies in digital marketing.

10. Reporting: Prepare detailed reports on campaign performance, presenting findings and insights to stakeholders.

11. Continuous Learning: Participate in training sessions and workshops to enhance knowledge and skills in digital advertising.

12. Feedback Implementation: Incorporate feedback from clients and teams to continuously improve advertising strategies and outcomes.

Requirements & Eligibility

1. Educational Qualification: A Bachelor's degree or equivalent practical experience is required.

2. Professional Experience: At least 1 year of experience in a Digital Business Marketing role post-graduation.

3. Technical Skills: Proficiency in using Google Workspace (e.g., Gmail, Chrome, Docs, Sheets) or similar applications.

4. Communication Skills: Ability to communicate fluently in English to understand and execute instructions and learn via training documents and presentations.

5. Analytical Skills: Strong ability to analyze data and derive actionable insights to inform marketing strategies.

6. Problem-Solving Abilities: Capacity to troubleshoot issues and develop effective solutions in a timely manner.

7. Adaptability: Willingness to learn and adapt to new tools, technologies, and methodologies in digital marketing.

8. Team Collaboration: Experience working in collaborative team environments, contributing to shared goals and objectives.

9. Client-Facing Experience: Prior experience in client interactions, understanding their needs, and delivering tailored solutions.

10. Project Management: Ability to manage multiple tasks and projects simultaneously, ensuring timely and successful completion.

Expected Salary

The expected salary for this apprenticeship role varies based on location and experience. In India, apprenticeships typically offer a stipend that aligns with industry standards for entry-level positions in digital marketing. The compensation package is designed to provide financial support while offering valuable learning experiences and career development opportunities.

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